Kathy Speck
529 Pemberton Road, Grosse Pointe Park, MI. Phone: 313 587 2046
E-Mail: kathyspeck@hotmail.com
www.speckandweinert.com

Objective
Experienced Writer / Creative Director looking for an opportunity to create work that moves people.
Experience
Commonwealth // McCann April 2013 to March 2023
• Creative Director Chevrolet Truck.
Goodby, Silverstein & Partners. September 2012 to 2013
• Associate Creative Director.
• Worked on a new global campaign for Chevrolet. Also worked on new Silverado launch.
McCann Erickson March 2011 – September 2012
• Freelance Writer – New Business
• Developed creative for three new business campaigns pitched by McCann-Erickson:
an international oil company; a national   waterpark; a national cancer treatment center.  All three campaigns I helped develop have been part of the agency recommended campaigns shown to clients.
Campbell-Ewald 1985 – January 2011
• Senior Vice President, Associate Creative Director, Chevrolet Trucks.
• Highlights: Wrote and executed Silverado 2010 Launch TV campaign.
• Wrote and executed 2011 Silverado HD launch TV.
• Wrote and executed Mellencamp “Our Country. Our Truck.” Campaign
• Wrote and executed work on “Like A Rock” for a decade.
• Wrote “Heartbeat of America” lyrics and wrote and executed TV, print and radio for the launch.
• Awards: Mobius, Director’s Guild of America, “D” show, Caddy and internal Campbell-Ewald awards.
I have worked on some of the most high profile accounts at Campbell-Ewald, and created some of its most memorable advertising. Over the past several years, I have helped build the Chevy brand into what it is today: authentic, powerful, accessible.
J. Walter Thompson 1983 – 1985
• Copywriter, Ford Mustang. TV, print, radio, catalog.
Ross Roy Advertising Copywriter 1980 – 1983
• Copywriter, K-Mart; La-Z-Boy Chairs; State of Michigan; Detroit Edison. TV, print, radio, catalog.
Education
Wayne State University
4-year Merit Scholarship winner Phi Beta Kappa. Magna Cum Laude Graduate. BA in Journalism, Minor in Advertising/PR.

__________________________________________________________

Rich Weinert
70007 N. Main Street, Richmond, Michigan 48062
586-484-1643 richweinert@comcast.net
speckandweinert.com because I share my website with my writing partner.
Linkdedin http://www.linkedin.com/pub/richard-weinert/15/b33/b51

I am an experienced Creative Art Director and Graphic Designer who likes to create work that moves people. 

Commonwealth//McCann
Creative Director / Art Director. I worked primarily on Chevrolet Truck National Advertising. I was responsible for leading creative teams in development of new work for Chevrolet including TV, digital OLA, website, print and social engagement. One of the campaigns I worked on called “Technology and Stuff” won several awards including a Gold Clio Award and a Cannes Lion.
April 2013 to September 2015 when I retired.

Goodby, Silverstein & Partners
Associate Creative Director. I helped create the new global campaign for Chevrolet called Find New Roads. I supervised creative on Chevrolet Print, TV, Chevy Truck catalogs and Website.
September 2012 to 2013. Detroit, Michigan. (My positioned moved to Commonwealth // McCann when that agency took over the Chevrolet Account)

McCann Erickson
Freelance Art Director. I worked on several new business pitches for national accounts. These include a major petroleum company national campaign, a national recreational resort company’s national campaign, a nationwide cancer center chain of hospitals and a major electronics retailer. I also helped produce targeted print ads for General Motors Corporation and a TV spot for GM of Europe while at McCann.
March 2011 to September 2012. Birmingham, MI.

Campbell-Ewald
Associate Creative Director / Art Director. For over 30 years I worked primarily on Chevrolet, Chevy Truck TV and print advertising.
I was part of the original group that created the “Like A Rock” Campaign. I helped sustain the “Like A Rock” campaign for over a decade. Then I helped create the “This Is Our Country. This Is Our Truck” campaign that replaced the “Like A Rock” campaign.
I helped create the new Silverado Heavy Duty introductory campaign. And just before that, helped create a Silverado Light Duty campaign that ran on the 2010 Winter Olympics. It included a spot called “Baseball”. The idea was expanded into a nationwide Chevrolet program in conjunction with Scotts to help rebuild baseball fields across the country.
Prior to 1990 I worked in the Multi Product group at Campbell-Ewald. Clients include; AC-Delco, Delco Electronics, First Federal of Michigan, GMAC Financing, Mr. Turkey, Goodyear Tires and National Car Rental.
1980 to January 2011. Warren, Michigan.

Grey Advertising
Senior Art Director. I worked on American Motors Retail, National Newspaper, Magazine and TV.
9/1978 to 12/1980. Southfield, Michigan.

Campbell-Ewald
Art Director. I worked primarily on AC-Delco TV and Magazine Advertising.
11/1976 to 9/1978. Warren, Michigan.

San Francisco Newspaper Printing Co.
Head Designer.  I worked in the Marketing Services Department for the San Francisco Examiner and San Francisco Chronicle. I created promotion materials, direct mail and newspaper ads for both papers.
1/1976 to 10/76 San Francisco, California.

The Detroit News
Associate Art Director. I worked in the Marketing Services Promotion Department.
I created promotional materials, direct marketing and newspaper ads.
3/1973 to 12/1975. Detroit, Michigan.

Education
University of Michigan. Bachelor of Science in Design.
St. Clair County Community College. Associate Degree.
Marine City High School.