Kathy Speck

529 Pemberton Road, Grosse Pointe Park, MI. Phone: 313 587 2046  E-Mail: kathyspeck@hotmail.com
www.speckandweinert.com

Objective
Experienced Writer / Creative Director looking for an opportunity to create work that moves people.

Experience
Commonwealth // McCann April 2013 to March 2023
• Creative Director Chevrolet Truck.
Goodby, Silverstein & Partners. September 2012 to 2013
    • Associate Creative Director.
• Worked on a new global campaign for Chevrolet. Also worked on new Silverado launch.
McCann Erickson March 2011 – September 2012
• Freelance Writer – New Business
• Developed creative for three new business campaigns pitched by McCann-Erickson:
an international oil company; a national   waterpark; a national cancer treatment center.  All three campaigns I helped develop have been part of the agency recommended campaigns shown to clients.
Campbell-Ewald 1985 – January 2011
• Senior Vice President, Associate Creative Director, Chevrolet Trucks.
• Highlights: Wrote and executed Silverado 2010 Launch TV campaign.
• Wrote and executed 2011 Silverado HD launch TV.
• Wrote and executed Mellencamp “Our Country. Our Truck.” Campaign
• Wrote and executed work on “Like A Rock” for a decade.
• Wrote “Heartbeat of America” lyrics and wrote and executed TV, print and radio for the launch.
• Awards: Mobius, Director’s Guild of America, “D” show, Caddy and internal Campbell-Ewald awards.
I have worked on some of the most high profile accounts at Campbell-Ewald, and created some of its most memorable advertising. Over the past several years, I have helped build the Chevy brand into what it is today: authentic, powerful, accessible.
J. Walter Thompson 1983 – 1985
• Copywriter, Ford Mustang. TV, print, radio, catalog.
Ross Roy Advertising Copywriter 1980 – 1983
• Copywriter, K-Mart; La-Z-Boy Chairs; State of Michigan; Detroit Edison. TV, print, radio, catalog.

Education
Wayne State University
4-year Merit Scholarship winner Phi Beta Kappa. Magna Cum Laude Graduate. BA in Journalism, Minor in Advertising/PR.